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The List
143 items
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Target audience
Your target audience is the group of people highly relevant and in need of your product or service that you tailor your marketing towards.
Digital Marketing
definition
08/05/22
2
House list
Your house (or retention) list is an email list that a business has built manually over time. It's often the highest quality of email lists and is valuable to your marketing and sales efforts.
Digital Marketing
definition
08/05/22
3
Redirect
You can create a redirect on your website to send users who try to visit a specific page or path on your site to another internal or even external page.
Digital Marketing
definition
08/06/22
4
HTML emails
You can build your email purely with HTML and some publications may require that you send them an HTML version of your campaign to send.
Digital Marketing
definition
08/05/22
5
Whitelist
Whitelists help your email to always appear in your recipients' email inboxes. It requires that the email address be manually added to the list by the recipient however. It's a good idea to make sure your clients and email recipients add you to their whitelist.
Digital Marketing
definition
08/05/22
6
UX
User experience (UX) design refers to the practice of testing and modifying your website or application to ensure that it provides the best possible experience to the user.
Digital Marketing
definition
08/05/22
7
Social selling
Used in tandem with social listening, social selling is the practice of responding to users who are discussing your brand or related products or services online.
Digital Marketing
definition
08/05/22
8
Title tag
The title is an HTML tag that can be set on an individual webpage to set the text in the browser tab for the page. It is also used by search engine's to set the header of a search result.
Digital Marketing
definition
08/08/22
9
Time on page
The time on page refers to the amount of a time that a visitors remains on a webpage before moving away or closing the tab.
Digital Marketing
definition
08/08/22
10
Thank-you page
The thank-you page is often where users are directed after submitting a form. Sometimes, this could be referred to as the "thank-you message" if the user is not redirected to a different page.
Digital Marketing
definition
08/05/22
11
Subject line
The subject line of an email is the line that is shown prior to opening the email. It's important that it is eye-catching but relevant.
Digital Marketing
definition
08/06/22
12
Search network
The search network refers to the group of websites that have enabled Google Ads to appear on their sites.
Digital Marketing
definition
08/08/22
13
Robots.txt
The robots.txt file is a text file that websites should contain to communicate how web crawlers are to use your site - free to crawl, only allowed to crawl certain page, or not allowed to crawl at all.
Digital Marketing
definition
08/08/22
14
Link profile
The link profile refers to a website's backlinks and the sites they're coming from. If a site's link profile contains other high-quality sites, then it will be looked at more favorably by search engines then if it contains low quality, spammy sites.
Digital Marketing
definition
08/08/22
15
Conversion path
The conversion path is the series of events that led a user from awareness of your brand to converting or committing an action on your website or social media accounts.
Digital Marketing
definition
08/05/22
16
Buyer's journey
The buyer's journey is the process that a user goes through from awareness of a product or service to the actual purchase. It often includes 3 general phases - awareness, consideration an decision.
Digital Marketing
definition
08/05/22
17
Acquisition source
The acquisition source of a user is where the user came from when first visiting your website. This could be a social media post, a search engine, coming to the site directly, paid ads, another website or something else.
Digital Marketing
definition
08/07/22
18
Technical SEO
Technical SEO refers to the optimizations made to the website's server and code to make webpages more search engine-friendly.
Digital Marketing
definition
08/08/22
19
Spam
Spam is unsolicited email that is sent or received.
Digital Marketing
definition
08/06/22
20
SAAS
Software-as-a-service (SAAS) refers to software that you can subscribe to on your computer or online that will help you to perform valuable functions such as productivity, sales, CRM, websites and more.
Digital Marketing
definition
08/05/22
21
Social listening
Social listening is the process of listening to users online (typically on social media) who discuss or ask questions about your brand or related products or services.
Digital Marketing
definition
08/05/22
22
Snippets
Snippets typically refers to small sections of code that are added to websites to enable advanced functionalities such as tracking and analytics, lead generation or other functionalities.
Digital Marketing
definition
08/08/22
23
Smarketing
Smarketing is the collaboration and alignment of the sales and marketing teams toward a common goal such as growing revenue.
Digital Marketing
definition
08/05/22
24
Search operators
Search operators allow you to perform smart searches on Google by querying for exact phrases, removing negative keywords, searching specific domains, and more.
Digital Marketing
definition
08/08/22
25
SEO
Search engine optimization is the practice of improving your website to be better indexed by search engines and ranked higher for your chosen keywords in search engine result pages.
Digital Marketing
definition
seo
08/04/22
26
SEM
Search engine marketing is the practice of paying for results to appear in search engine result pages. As opposed to SEO that helps with results appearing organically, with SEM you are selecting demographics and lists of keywords that you want your search ad to display for, then paying for its placement on the page.
Digital Marketing
definition
sem
08/04/22
27
Schema markup
Schema markup or metadata refers to HTML or JSON used to add context to your webpages for search engines. They help to identify the content contained within a webpage and are often used in feature snippets.
Digital Marketing
definition
08/08/22
28
SQLs
Sales qualified leads (SQLs) are leads that have been qualified by the marketing team (MQLs) and then accepted by the sales team. This person would warrant being reached out to.
Digital Marketing
definition
08/05/22
29
ROI
Return on investment (ROI) is a measure of the return you receive after making some form of investment. The most traditional ROI would be spending money to receive money. For example, if you spent $100 on a Google search ad and that turned into 3 sales for a total of $250, then your return would be 2.5 times your investment.
Digital Marketing
definition
08/05/22
30
Remarketing
Remarketing is a paid ad strategy for targeting people who have recently or at some point visited your website or engaged with your brand on social media.
Digital Marketing
definition
08/05/22
31
Real-time marketing
Real-time marketing is marketing typically on social media as events unfold. For example, a sports betting website could market updated live bets to users during a sporting event.
Digital Marketing
definition
08/05/22
32
Push marketing
Push marketing refers to proactive marketing tactics such as radio ads, billboards or email campaigns that get in front of your audience.
Digital Marketing
definition
08/04/22
33
Pull marketing
Pull marketing refers to marketing tactics that are meant to draw users in such as SEO, posting on social media and content creation.
Digital Marketing
definition
08/04/22
34
Prospects
Prospects are potential customers. They haven't necessarily indicated any interest (yet) in your products or services, but they meet the criteria for your target audience.
Digital Marketing
definition
08/08/22
35
PPC
Pay-per-click (PPC) is a paid advertising campaign type that charges the advertiser every time a click is performed on one of their ads.
Digital Marketing
definition
08/08/22
36
Page rank
Page rank is the common term for how trustworthy or credible a website is as determined by Google. The ranking is 0-10 with 0 being where all domains start (not receiving any search engine traffic) and 10 being likely to rank well for nearly every relevant keyword (only companies like Apple, Google, Microsoft and others are a 10).
Digital Marketing
definition
seo
08/05/22
37
Meta descriptions
Page meta descriptions refer to an HTML tag on a webpage that search engines use as the description on search results.
Digital Marketing
definition
seo
08/22/22
38
Organic traffic
Organic traffic is unpaid traffic your website receives from search engine result pages.
Digital Marketing
definition
seo
08/05/22
39
Open rate
Open rate is the percentage of opens compared to the number of emails sent.
Digital Marketing
definition
08/05/22
40
On-page optimization
On-page optimization is the practice of improving components on your website for SEO. This would include meta tags, content, schema, performance, and more.
Digital Marketing
definition
seo
08/05/22
41
Off-page optimization
Off-page optimization is process of improving the SEO of your website external of your site. An example of this would be accruing backlinks.
Digital Marketing
definition
seo
08/05/22
42
Niche marketing
Niche marketing refers to marketing activities performed on small, extremely targeted groups of your audience.
Digital Marketing
definition
08/08/22
43
Mobile advertising
Mobile advertising refers to targeting mobile devices with paid ads via SMS, websites or applications.
Digital Marketing
definition
08/08/22
44
Meta tags
Meta tags are HTML tags added to websites and used by search engines and social media websites for descriptions and images.
Digital Marketing
definition
seo
08/08/22
45
MQLs
Marketing qualified leads (MQLs) are users who have expressed some level of interest in your company, products or services typically via interaction or conversion.
Digital Marketing
definition
08/05/22
46
Marketing channels
Marketing channels refers to the different technologies or platforms that your company can use for marketing, such as search engines, email, social media and advertising.
Digital Marketing
definition
08/07/22
47
Automation
Marketing automation refers to software and tools that help you automate repetitive tasks. One example would be if a user submitted their email address for access to a lead magnet on your site and you have an email platform set up to automatically send them a followup marketing email.
Digital Marketing
definition
08/05/22
48
Long-tail keywords
Long-tail keywords are an SEO strategy that refer to longer versions of main keywords that you'd like to target. For example, it would be very difficult to rank highly for "cookie", but it would likely be much easier to rank for a phrase such as "cookie tins for holiday parties".
Digital Marketing
definition
08/08/22
49
Local SEO
Local SEO refers to search engine optimization for local businesses. It's the process of marketing your website to users looking for local solutions (i.e. pizza delivery near me).
Digital Marketing
definition
08/08/22
50
Loading speed
Loading speed or website performance refers to how quickly how webpage loads in a user's browser.
Digital Marketing
definition
08/05/22
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